SEO Consultant
I help UK businesses
become discoverable.
Freelance SEO consultant with over fifteen years' experience. Turning careful audits, strategic content, and technical expertise into measurable organic growth for businesses across regulated and competitive industries.
Fewer clients. Deeper work. Proven results.
Results that speak
rather quietly for themselves.
A handful of projects I'm particularly proud of. Each one a different puzzle, each one genuinely enjoyable to solve.
Building Topical Authority for a UK Consolidation Loans Provider
Built a content architecture of 180+ articles, 18 commercial landing pages, and hand-coded schema markup. Navigated strict FCA compliance requirements to establish genuine topical authority in a competitive YMYL niche.
Read the full story →Growing an Artificial Grass Retailer from 8K to 76K Monthly Visits
Strategic link building campaign with semantic anchor mapping. Built ~180 relevant backlinks over 12 months, transforming a directory-heavy profile into genuine authority.
Read the full story →A process built on
evidence, not guesswork.
Audit & Discovery
Deep-dive technical audit, competitor analysis, and keyword opportunity mapping. Understanding where you are before deciding where to go.
Strategy & Roadmap
Prioritised action plan based on impact vs. effort. Clear milestones, realistic timelines, and measurable KPIs defined upfront.
Execute & Build
Hands-on implementation of technical fixes, content creation, link acquisition, and on-page optimisation. Work that moves numbers, not slide decks.
Measure & Iterate
Monthly reporting with honest analysis. What worked, what didn't, what's next. Continuous refinement based on real data.
Specialist SEO for
regulated & competitive sectors.
Particular depth in YMYL industries where Google's quality standards are highest and generic SEO fails.
Thinking out loud
about search.
Practical SEO thinking. No jargon soup, no recycled advice.
How to Optimise Your Content for LLM Citations and AI Search
What actually works for getting cited by ChatGPT, AI Overviews, and Perplexity, and what's just marketing hype.
Read article →Enhancing YMYL Content with Schema: A Practical Guide
Author schema, ReviewedBy implementation, and the common mistakes that will kick you in the goolies.
Read article →The Pillar Cluster Model Is Dead. Here’s What Replaced It.
Why hub-and-spoke content clusters are failing, and how intent-based silos are outperforming them.
Read article →Ready to turn search
into revenue?
Every project starts with a free video audit where I'll show you exactly where your site is leaving money on the table and what to do about it.